What is on-page optimisation?
On-page optimisation (also known as on-site optimisation) refers to the process of optimising individual web pages in order to improve their search engine rankings and user experience. This involves optimising various elements on the page, such as the content, HTML source code, images, and internal links, to make them more relevant and attractive to both users and search engines.
On-page optimisation techniques typically include optimising the page title and meta description, using proper header tags (such as H1, H2, and H3), using relevant and targeted keywords, optimising the images with proper file names and alt tags, ensuring proper page structure and formatting, and ensuring the page loads quickly and is mobile-friendly.
The goal of on-page optimisation is to make the individual web pages more relevant and useful to users and search engines, which can lead to higher search engine rankings, increased traffic, and improved user engagement and conversion rates.
What happens when I don't do on-page optimisation?
Having no on-page optimisation can be a significant hindrance to the success of your website. On-page optimisation refers to the various techniques and strategies used to optimise the content and structure of individual web pages in order to improve their search engine rankings and user experience.
Here are some of the problems that can arise from having no on-page optimisation:
Poor search engine visibility: Without on-page optimisation, your web pages may not be visible to search engines or may be ranked very low in search engine results pages. This means that your target audience may not be able to find your website easily, reducing the amount of traffic and potential conversions.
Inconsistent user experience: On-page optimisation can help create a consistent user experience across your website, ensuring that all pages are easy to navigate, visually appealing, and provide relevant and useful content. Without optimisation, users may encounter pages that are difficult to read or navigate, causing them to leave your website quickly.
Low conversion rates: On-page optimisation can help increase the likelihood of users taking specific actions on your website, such as filling out a form or making a purchase. Without optimisation, users may be less likely to engage with your website or take the desired actions, resulting in lower conversion rates.
Poor website performance: On-page optimisation can help improve website performance by reducing page load times and improving website responsiveness. Without optimisation, your website may load slowly, leading to a poor user experience and reduced engagement.
In conclusion, having no on-page optimisation can cause a range of problems for your website, including poor search engine visibility, inconsistent user experience, low conversion rates, and poor website performance. Therefore, it's important to invest in on-page optimisation to ensure that your website is optimised for both search engines and users.
What should I do to fix on-page optimisation?
To fix a website with no on-page optimisation, you can follow these steps:
Conduct a website audit: Start by auditing your website to identify the pages that have no on-page optimisation. You can use tools like Google Search Console, SEMrush, or Ahrefs to analyze your website's SEO performance and identify areas that need improvement.
Conduct keyword research: Conduct keyword research to identify the keywords and phrases that your target audience is using to search for products or services related to your website. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.
Optimise page titles and meta descriptions: Ensure that each page has a unique and descriptive page title and meta description that includes relevant keywords.
optimise content: Review your website's content and ensure that it is high-quality, relevant, and informative. Use relevant keywords throughout the content, but avoid keyword stuffing.
optimise images: Ensure that all images on your website have descriptive file names and alt tags that include relevant keywords.
Improve page structure and formatting: Use proper header tags (H1, H2, H3) to structure your content and make it easier to read. Use bullet points and other formatting elements to break up long blocks of text.
Improve page load times: Ensure that your website loads quickly by optimising image sizes, minimizing HTTP requests, and using a content delivery network (CDN) if necessary.
Ensure mobile-friendliness: Ensure that your website is mobile-friendly and responsive, with content that is easy to read and navigate on mobile devices.
By following these steps, you can improve your website's on-page optimisation and make it more appealing to both users and search engines, which can lead to higher search engine rankings, increased traffic, and improved user engagement and conversion rates.